You know that fire in your heart when you start a business? You’ve created it, you feel good, you know what you’re doing, you’re excited to tell the world about it and be acknowledged for your business and your achievements? That.
That is the very basis of your marketing. The vision you had in your head is what you need to portray. Don’t just say what you think people want to hear, shout about what drove you, what inspired you, and why your business is so great!
Because that passion that you feel about your business, that’s what people will buy into. If you follow this rule of thumb, then marketing your business – talking about your business – will feel as easy and as lovely as a stroll down this pretty little beach.